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Listen "Constellation Brands and BeenThereDoneThat talk DTC strategies"
Episode Synopsis
Direct-to-consumer (DTC) products wrote the playbook for developing and leveraging these closer relationships – bypassing traditional retail outlets and creating a seamless conversation with consumers. In this episode, we hear from Constellation Brands and BeenThereDoneThat about how US shoppers feel about DTC products and services.
Guest:
Anim Haroon, Manager, DTC Growth Strategy, Constellation Brands
Tara Nolan, Chief Global Growth Officer, BeenThereDoneThat
Joe Beier, VP, Consumer Insights, GfK North America
Resources: Leveraging the direct-to-consumer playbook
More on this episode:
Get more details about this episode at www.gfk.com/en-us/thinking-ahead
Contact the Thinking Ahead Podcast at [email protected]
Guest:
Anim Haroon, Manager, DTC Growth Strategy, Constellation Brands
Tara Nolan, Chief Global Growth Officer, BeenThereDoneThat
Joe Beier, VP, Consumer Insights, GfK North America
Resources: Leveraging the direct-to-consumer playbook
More on this episode:
Get more details about this episode at www.gfk.com/en-us/thinking-ahead
Contact the Thinking Ahead Podcast at [email protected]
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