Marketer and brand builder Jerry Daykin about lazy endism

Think with Google Firestarters
25/01/2024 40 min
Marketer and brand builder Jerry Daykin about lazy endism

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Episode Synopsis

Jerry Daykin VP & Head of Global Media at Beam Suntory — and former EMEA Senior Media Director at GSK*, speaks to Neil about the future of media, 'lazy endism', balancing hyper-personalisation with wider insight and empathy, and the power of context in media.  *This episode first came out in September 2021.  Check out our YouTube video series at: https://goo.gle/3t13pWt

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