TakeOuts: The Choice Factory author Richard Shotton's Key Insights In 10 Minutes

Think with Google Firestarters
06/08/2024 10 min
TakeOuts: The Choice Factory author Richard Shotton's Key Insights In 10 Minutes

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Episode Synopsis

New: Firestarters TakeOuts! Our fast-paced, all-you-need-to-know version of the Think with Google Firestarters podcast. In this series, we'll be sharing highlights of our favourite episodes in 10 minutes or less. We hope you enjoy it. Richard Shotton, best-selling author of The Choice Factory, explains how advertising has "dropped the ball" when it comes to consumer psychology, and what marketers can do to unlock its power.

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