Discover the aspiration economy with Esprit Global Chief Brand Officer, Ana Andjelic

Think with Google Firestarters
28/12/2023 24 min
Discover the aspiration economy with Esprit Global Chief Brand Officer, Ana Andjelic

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Episode Synopsis

What is aspiration in the modern world? How do we achieve it, and how do we differentiate and signal our taste to others through knowledge and curation? Esprit's Global Chief Brand Officer, Ana Andjelic, talks about the premise behind her book on how social, cultural, and environmental capital changes brands.  Check out our YouTube video series at: https://goo.gle/3t13pWt

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