In an increasingly fast-moving and unpredictable world, the ability to navigate uncertainty has become a superpower. In this fascinating episode Sam Conniff, author, entrepreneur, and founder of Uncertainty Experts, describes how we can turn uncertainty into a catalyst for innovation, learning, and change. He talks about the importance of humility, why we dislike uncertainty so much, and the need for embodied, as well as cognitive, decision-making. Think with Google Firestarters delves into the minds of the marketing and advertising industry's most inspirational leaders. Check out our YouTube video series at: https://goo.gle/3t13pWt

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