In this episode of Take 15, Marin Sakhri & Drew McLaughlin sit down to discuss the history of optimization, Including the origination of A/B testing, how companies are leveraging experimentation today, and the challenges with traditional testing methods, e.g. AB, MVT. Evolv Technologies has a ton of knowledge and expertise in this area. If you are interested in learning more about how you can optimize your digital experience for growth and serve the best experience every time visit our blog and resource library for educational content to support your efforts.

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