Beverage Branding in 2024: Trends, Strategies, and Innovations" - Crafting Successful Brands with Vision and InsightSeason 2 of The Zista Podcast is here! We're excited to host Suramya Kedia, VP of Brand and Strategic Growth at Great Galleon Ventures Limited, and the visionary behind the RTD brand, Rascal. Suramya's innovative approach and keen insights into the beverage industry provide a blueprint for success in a rapidly evolving market.In this episode, we explore the landscape of the beverage industry in 2024. Suramya discusses the journey of developing Rascal, highlighting how to connect with consumers and stay ahead in a competitive market. We touch on key trends, effective strategies, and the importance of innovation in brand building.Get ready for an engaging conversation filled with practical advice and eye-opening perspectives. Suramya’s approach offers a fresh look into what it takes to create a brand that stands out.About The Zista Podcast:Zista Podcast addresses recurrent queries raised by students relating to a specific subject area. We invite industry professionals, senior academicians, and thought leaders to share insights, and provide much-needed clarity to undergraduate and postgraduate students.

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