GEO, AIO, or AEO - No Matter the Name, Those Who Coined SEO in the 90s Deserve the Credit

The WorkHacker Podcast - Agentic SEO, GEO, AEO, and AIO Workflow
16/09/2025 7 min Episodio 1
GEO, AIO, or AEO - No Matter the Name, Those Who Coined SEO in the 90s Deserve the Credit

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Episode Synopsis

In this episode, Rob will discuss the etymology of the term "SEO," specifically on the linguistics of the word "optimization," and how it plays in the naming for AI related strategies and visibility. Bruce Clay, Leland Harden, Bob Heyman, and Viktor Grant are quoted in this podcast. Learn about the history of the term "SEO," an interesting story you might not have heard about how it came to be. Visit www.workhacker.com for more info.

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