The Increasing Importance of Soft Backlinks: How Brand Mentions are Replacing Links in SEO and AI

The WorkHacker Podcast - Agentic SEO, GEO, AEO, and AIO Workflow
23/09/2025 6 min Episodio 8
The Increasing Importance of Soft Backlinks: How Brand Mentions are Replacing Links in SEO and AI

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Episode Synopsis

Back in 2013, when I was writing my book "Search and Social", I discussed a concept that many in the SEO community weren’t quite ready to embrace. I talked about brand mentions as a ranking factor – the idea that you didn’t always need a direct hyperlink to gain authority from other websites. At the time, it seemed almost heretical to suggest that something other than a traditional backlink could carry similar weight in search rankings. Contact us at [email protected], or visit www.workhacker.com for more info.

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