Technical documentation is arguably at the very heart of every successful business. Unfortunately, it is an area that is often overlooked and misunderstood. Here to share with us its importance is the Principal Technical Content Developer at Qumulo, Michael Khmelnitsky. He joins Chris Willis to shed light on why documentation is the beating heart of the company and how you can better develop them to help customers understand your products and business. Michael then lets us in on how they are building a consolidated content portal, the difference between usability and usefulness, and where marketing communicates differently from technical documentation. This conversation has so many nuggets on creating various content for your business, ones that drive impact, growth, and success. So don’t miss out!Love the show? Subscribe, rate, review & share! https://www.acrolinx.com/wordbirds

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