E17: Today I have a special guest, M&A expert, and serial entrepreneur, Brian Scanlon. Brian started his career by founding a marketing agency, Social Mediators, a full service digital marketing agency, which he sold in 2014. Brian's exit was not life changing, but he was able to put an entrepreneurial win on the board and much like myself he then decided to focus his attention on helping his fellow founders sell their businesses by entering the world of sell side M&A advisory after helping several business owners orchestrate their exit. In 2017, Brian saw his next entrepreneurial opportunity on the buy side of M&A and launched Deal Gen Partners, an origination company, discovering opportunities for private equity funds and strategic acquirers to acquire great companies.Deal Gen Partners currently manages 2.7 billion in buy side mandates, which gives Brian real insight on how buyers are thinking about M&A in 2023 and. So today Brian will share his full entrepreneurial story and offer his advice to our fellow founders about how to make their companies attractive to buyers right out of the gates.A few highlights:(10:53) ... The importance of bringing experts into any M&A process (24:05) ...  Brian's unique perspective seeing both buyer and seller motivations during M&A(27:02) ... How Deal Gen Partners is similar to an MLB scouting department serving every major league team at the same time(35:28) ... 2023 M&A OutlookI hope you enjoy my conversation with Brian Scanlon. The Wise Exit is an Exitwise Production. Are you a business owner looking to sell your business faster, for more, and with less complexity? Learn how Exitwise's founder-led team helps you maximize your exit value and simplifies the M&A process: https://exitwise.com/ 

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