EPISODE 60: THIS WEEK'S GUEST - EDIN BASICIn this episode, Exitwise Co-Founder & CEO Todd Sullivan speaks to Edin about:The importance of understanding market trends to know when to invest and when to sell Understanding your exit strategy to make the right decisions while you're building your business, and;How to be ready when your ideal buyer comes knockingGUEST BIO:Edin Basic began his journey as a refugee from war torn Bosnia, leaving school before completing his final exams to escape to London with no money in his pocket (and not able to yet speak English).After years of searching, surviving and gaining different experiences in the restaurant industry, Edin's entrepreneurial mindset led him to start his own company, Firezza.  Along the way he raised money from VC funds and angel investors, scaled up his business to 17 locations, and eventually sold to his largest competitor, Pizza Express. Since then, Edin is a headline speaker across Europe, hospitality consultancy, has started multiple food & beverage concepts in the UK and abroad, and supports founders on their journey with his own "been there done that" experience.WHERE TO FIND EDIN BASIC:LinkedInEPISODE REFERENCE AND READING MATERIALS:Hony Capital-backed PizzaExpress completes acquisition of FirezzaBeyond Venture Capital: Exploring Funding Options for Entrepreneurs in 2023 (Exitwise blog)The Wise Exit is an Exitwise Production. Are you a business owner looking to sell your business faster, for more, and with less complexity? Learn how Exitwise's founder-led team helps you maximize your exit value and simplifies the M&A process: https://exitwise.com/ 

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