In this episode, Polly Hammond looks at recent news about:

Why consumers expect relevance without asking (and what that means for your site, email, and product strategy)
The “culture” trap — and how brands like Diageo are using it to modernize without losing their core
New data showing marketers know strategy is undervalued… but keep treating social as the fix
And yes, the most overrated skill in marketing? It’s still social media.

Fast insights for wine marketers who think ahead.

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