Accessibility risks, customer loyalty collapse, Gen Z discovery shifts, and Google's cookie chaos.

The Wine Marketers Radar
29/04/2025 8 min
Accessibility risks, customer loyalty collapse, Gen Z discovery shifts, and Google's cookie chaos.

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Episode Synopsis


This week on The Wine Marketer’s Radar, we unpack why wine brands can’t afford to rely on shortcuts, old loyalty models, or rented audiences anymore.We're talking:
Accessibility shortcuts are under fire — and wineries are at risk. Loyalty is crashing as customers cut spending. Gen Z is rewriting brand discovery. Google’s cookie chaos demands first-party data now.
Need a hand with your winery marketing? Head over to 5forests.com.

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