In today’s publishing world, authors aren’t just storytellers—they’re also the CEOs of their own brand. That responsibility can feel overwhelming, but the good news is, you don’t have to do everything all at once.In this episode, Gretchen Schaffer and I break down the three core "Why’s" of building your author platform. Our goal is to help writers take intentional next steps in connecting with the right audience—without the stress of trying to be everywhere at once.Here’s what we’ll share:Why you need a platform (before you publish)Why a platform isn’t what you think it isWhy it’s important to start with what you haveFor more on Gretchen & Nicole, visit bookworks.co 

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