In this episode of the Web Talk Show, Armando Perez-Carreno interviews Nina Brennan, co-founder of Scaling Lean, a marketing company that helps businesses grow through content, ads, and automation. Nina shares her insights on transforming expertise into online education, the importance of content and ads, building a personal brand, and the role of community in digital marketing. She emphasizes the need for nurturing leads, understanding metrics in advertising, and the long-term mindset required for business success. The conversation also touches on overcoming ego in business, local business strategies, and the journey of personal development as an entrepreneur.TakeawaysAnyone can turn their expertise into a coaching program or course.A mix of content and ads is essential for business growth.Nurturing leads is crucial for converting potential clients.Building a community helps establish trust and engagement.You can achieve significant business milestones with a small team.Ego can hinder business growth; delegation is key.Local businesses can benefit from SEO and community engagement.Live streaming is an effective way to connect with your audience.Ads should be viewed as an investment, not a cost.Long-term growth requires a mindset shift and understanding of metrics.Find Nina here:https://www.instagram.com/itsninabrennanhttps://www.facebook.com/ninabrennanSLhttps://www.linkedin.com/in/ninabrennan/

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