In this episode of the Web Canopy Studio Show, Elliott Sitkins is back to discuss how you can use HubSpot to squeeze the most juice out of your email marketing efforts. We cover: Why HubSpot’s email marketing tool is so effective for B2B companiesHow to use personalization tokens to build a better rapport with your recipients (and how NOT to use them)The best way to conduct an email A/B split-test, including the ideal number of recipients per variation needed to achieve statistical significancePlus a whole lot more.

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