Dino Katsiametis CEO of Ethos Lending sits down with John Farrell of US Bank—an “obnoxiously good” loan officer with decades of experience and a reputation for keeping it real. From humble beginnings and industry burnout to becoming a top producer in a highly competitive market, John shares how he built a thriving, referral-based business by focusing on relationships, authenticity, and adaptability. Tune in for tactical advice on social media, surviving market downturns, leveraging AI tools, and the one thing every new loan officer should prioritize. Whether you're in lending or any relationship-driven business, this episode is packed with nuggets that can transform your game.Thanks for listening to "The Way With Dino Katsiametis" For full show notes, links, and extra episode resources, visit dinokatsiametis.com. Follow Dino for weekly clips and mortgage leadership insights on instagram.com/dinokatsiametis | linkedin.com/in/dinokatsiametis Learn more about Ethos Lending at ethoslending.com.

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