The Amazon Power Play: John Shea Breaks Down Trillion Dollar Tactics & Retail Media's Future

06/04/2025 56 min Episodio 58
The Amazon Power Play: John Shea Breaks Down Trillion Dollar Tactics & Retail Media's Future

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Episode Synopsis

In this episode of The Watson Weekend sponsored by Elastic Path, hosts Rick Watson and Jessica Lesesky explore the latest developments in e-commerce and retail with special guest John Shea from Momentum Commerce. They discuss Target's employee bonus cuts, the Kate Spade x Target collaboration, PetSmart's ship-from-store strategy, NRF's optimistic sales forecasts, and Amazon's potential bid for TikTok. John Shea shares expert insights on Amazon's evolution into a trillion-dollar platform, the strategic value of Amazon Marketing Cloud, and how brands can successfully navigate the marketplace. The conversation covers brand building on Amazon, the economics of first-party versus third-party selling, and data-driven strategies for success in an increasingly competitive landscape.00:00 Introduction02:25 Headline Hangover Sponsored by Passport10:37 Amazon's Potential TikTok Acquisition15:08 Introducing John Shea 16:21 Amazon's Trillion Dollar Marketplace18:21 Amazon as Platform vs Channel24:05 Amazon Marketing Cloud Explained32:46 First-Party vs Third-Party Strategy41:37 Amazon Compliance Challenges45:54 Economic Outlook and Category Performance#ecommerce #retail #amazon #digitalmarketing #retailmedia #amazonmarketplace #tiktok #brandstrategyThis podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

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