In this episode of The Watson Weekend, hosts Rick Watson and Jess Lesetsky welcome Hawk Media founder & CEO Erik Huberman to discuss digital marketing strategies during economic uncertainty. Erik shares why cutting your marketing budget during challenging times is almost always a mistake, why a good product remains marketing's foundation, and how brands can become effective media companies. Plus, Nick Kaplan returns with week three of "Kaplan's Corner: Held Hostage" offering tactical advice on managing your workforce during turbulent times.This episode is sponsored by Mirakl. Because "Traditional eCommerce" Is Just Code for "Not Growing" It's time to do better than the status quo. Join 450+ retailers who are scaling 6X faster with AI, automation, and a platform built for what's next. Marketplace, dropship, and retail media at enterprise-grade scale. It's time to accelerate with Mirakl.CHAPTERS:00:00:00 - Introduction00:04:00 - Headline Hangover00:11:41 - ChatGPT's New Shopping Features00:19:00 - Erik Huberman on the Current Marketing Landscape00:25:28 - Why Cutting Marketing is Always a Bad Move00:34:00 - The Future of Social Media Marketing00:47:27 - Kaplan's Corner: People Strategy in Uncertain Times#DigitalMarketing #BrandStrategy #EcommerceMarketing #MarketingAgency #HawkMedia #BusinessStrategy #SocialMediaMarketingThis podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

Ver todos los episodios