In this episode of 'The Water Trough,' hosted by Ed Drozda, the Small Business Doctor, Ed provides guidance for individuals contemplating starting a business. He emphasizes the importance of taking things slow and establishing a solid foundation, including vetting ideas with trusted individuals and seeking their emotional support. Ed outlines the significance of creating both a vision statement, which sets long-term goals, and a mission statement, which defines immediate actions. He highlights the vulnerabilities and distractions faced during the initial phase of business contemplation, advocating for a careful and deliberate approach to increase the likelihood of success.

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