Join me and my guest Richard Rimer for an enlightening (perhaps surprising) discussion about branding. If you own a business or if you support folks who do, you are not going to want to miss this.Richard Rimer has seen many small businesses close for an unexpected reason: they chose the wrong brand.  Specifically, they chose a brand that was too similar to that of another company and were forced to rebrand and pay their profits to the other company.  So many business owners say “But I didn’t know” when they face this crisis.  Unfortunately, not knowing is irrelevant.  Richard’s mission is to educate, inform and protect small business owners.  Learn more about him here: https://beacons.ai/initiatingprotection.

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