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Listen "6 - Melissa Agnes: Conversation with a Crisis Management Expert"
Episode Synopsis
A crisis can happen to any organization. But history judges a company and its leaders on how they respond. This week, I had a chance to speak with Melissa Agnes, a leading authority on crisis preparedness, reputation management and brand protection. We talked about why some companies get it so wrong, the keys to managing a crisis and we chatted about her book: Crisis Ready: Building an Invincible Brand in an Uncertain World.
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