In this episode, host Eric Dickmann interviews Stacy Sherman about Customer Experience (CX) design. Stacy’s journey with CX began in 2013 when, after a reorganization at Verizon, her Digital Marketing role expanded to increase customer satisfaction and brand advocacy. She helped introduce customer and employee feedback in website design, product development, market messaging, and related decisions to enable the brand to exceed customer expectations. As she gained expertise in CX best practices, Stacy fell in love with what she now calls the “Heart and Science of CX,” which is the ability to combine business expertise with a calling to provide authentic experiences for customers and employees. She is dedicated to humanizing business so that the customer relationship is viewed as a partnership and that people stay brand loyal based on real trust and connection.Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.com Stacy Sherman can be found online at https://doingcxright.com/ on Twitter @Stacysherman, and Instagram @Doingcxright Episode Summary: The episode summary can be found at https://fiveechelon.com/impact-customer-experience-design-business-s3e9 If you'd like to contact us with feedback or guest inquiries, please visit: https://fiveechelon.com/podcast For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com   Episode #40Send us a textBuzzsprout - Let's get your podcast launched!Start for FREEMarketing Automation with HubSpotTry HubSpot’s all-in-one marketing software to simplify campaign management and drive new leads.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

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