This week, host Eric Dickmann interviews Skye Ferguson. Skye has 10 years' experience in PR & communications, working internationally with big brands like banks, airlines, and consultancies, and also in-house for a national UK charity.  In this episode, Skye shares strategies for getting PR coverage from mainstream journalists and news outlets. By building relationships, knowing the audience, and creating newsworthy content, she shares how businesses can benefit from the exposure and reach of publications and their audiences. Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.com Skye Ferguson can be found online at https://www.skyeferguson.co.uk/, on Twitter @SkyeFerg and Facebook @PRMadeEasy If you'd like to contact us with feedback or guest inquiries, please visit: https://fiveechelon.com/the-virtual-cmo-podcast/For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.comEpisode #25Send us a textBuzzsprout - Let's get your podcast launched!Start for FREEMarketing Automation with HubSpotTry HubSpot’s all-in-one marketing software to simplify campaign management and drive new leads.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

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