Search engine optimization is definitely an important way to generate traffic to your website, but it can seem like a mystery. In today's episode we talk SEO and copywriting with Pam Foster. The biggest bang for your buck with your veterinary  practice will be local seo, where you try and target people in your local area who are using search terms that are relevant to your practice. Pam Foster is Managing Editor, Community Content & Media for the NAVC  and is the Marketing Faculty Advisor on the CE website VetFolio.com . Pam is a Certified SEO Copywriter and the co-author of Wildly Profitable Marketing for the PetIndustry. She's also a regular columnist for Veterinary Advantage magazine. She specializes in helping veterinary practices and other industry organizations thrive through strategic marketing content, online and offline -- and can be reached at PetCopywriter.com.

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