EP 10: Alisa Rosenberg- Principal of Junction Development - The Value of Thoughtful Design in Development

03/03/2025 40 min Episodio 10

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Episode Synopsis

Eytan Goldstein sits down with Alisa Rosenberg, Founding and Managing Partner of Junction Development, to discuss her unique journey into real estate, from studying classical realism painting to becoming a developer. Alisa shares how her background in art, architecture, law, and urban economics shaped her approach to creating meaningful, community-driven spaces.They explore the challenges and opportunities of launching a real estate platform in today’s dislocated market, why thoughtful design doesn't have to cost more, and how relationships and mentorship have played a key role in her career. Alisa also shares insights on navigating the male-dominated real estate industry, the importance of resilience, and her deep personal connection to impact-driven development.About: Eytan works at Greystone, specializing in Fannie, Freddie, HUD, CMBS, and bridge loans. This podcast is not affiliated with Greystone or any other institution, nor does it represent their opinions.Introduction voice-over in the intro by Yitzy Rohatiner – ⁠⁠yitzyrohatiner.com

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