What does it really take to find the right student housing, multifamily, or active adult development site—and what happens when everything around it starts to fall apart?Matthew Robert Marshall, SVP of Development at RISE: A Real Estate Company, shares insights from 54 development projects spanning student housing, active adult, build-to-rent, and market-rate multifamily.In this episode, we cover:How to evaluate and select the right site across asset typesWhy high barriers to entry are often a green lightThe role of AI in land sourcing—and why relationships still drive everythingHow student housing timelines increase pressure on deliveryNavigating bridge debt and lease-up in today’s marketA belief Matthew completely rethought over the course of his careerA conversation filled with practical site selection wisdom, leadership insight, and stories from the front lines of development.

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