Whats the best way a company can help support their working parents?In this episode, William Tincup interviews Lynn Perkins, the CEO and co-founder of UrbanSitter. They discuss the use case and business case for why customers and prospects use UrbanSitter, a service that helps families and care providers connect. Lynn reveals that UrbanSitter serves both individuals and corporate teams as a benefit. She emphasizes the importance of addressing the top stressors for working parents, such as juggling work and home responsibilities, and provides insights into how UrbanSitter leverages technology to create a safer way for families to connect.Lynn also shares the company's vetting process for care providers, which includes background checks, peer recommendations, and displaying their statistics. She highlights the significance of trust and recommendations in the offline world, and how UrbanSitter has built that into the platform. Whether you are a working parent seeking care solutions or an HR professional interested in supporting employees, this podcast episode offers helpful perspectives and ideas for improving care options and reducing stress for working families.Listen & Subscribe on your favorite platformApple | Spotify | Google | Amazon

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