ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Episode 7: Bringing the Human Touch Back into B2B with Nemanja Zivkovic "
Episode Synopsis
"Human elements matter even more as tech takes over new and more aspects of our lives."
Nemanja Zivkovic (CEO @ Funky Marketing) joined Megan Bowen on The Unwritten Playbook to talk about the role of marketing in a business as a whole. He shares why marketing can only be great if management understands it, and how monumental of a role leadership plays in the effectiveness of an organization's marketing team. They discuss the importance of adopting a long term mindset and how feeling pressure to do things quickly and for the short-term often causes poor results.
Nemanja Zivkovic (CEO @ Funky Marketing) joined Megan Bowen on The Unwritten Playbook to talk about the role of marketing in a business as a whole. He shares why marketing can only be great if management understands it, and how monumental of a role leadership plays in the effectiveness of an organization's marketing team. They discuss the importance of adopting a long term mindset and how feeling pressure to do things quickly and for the short-term often causes poor results.
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Unwritten Playbook Season 2 Update
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