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Listen "Episode 30: Building Your Business Through The Lens of the Customer with John McTigue"
Episode Synopsis
On this week's Unwritten Playbook, Megan chops it up with John McTigue, Partner in Residence at Databox and founder of The Customer Journey Maestro. They break down how to build your business with the customer as your North Star while ignoring common slip-ups of B2B go-to-market strategies. Slow down, think big picture, think about other people first, and listen to this episode.
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Unwritten Playbook Season 2 Update
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