Host: Jeremy Rivera Guest: Ryan Jones, Marketing Manager at SEO Testing
About the Host
Jeremy Rivera is an SEO expert and podcast host who helps businesses navigate the evolving landscape of search engine optimization.
Connect with Jeremy:

Unscripted SEO Podcast
SEO Arcade - White Label Podcast Content Marketing Agency
Personal Website

About the Guest
Ryan Jones is the Marketing Manager at SEO Testing, bringing nearly 10 years of experience across agency, client-side, in-house, and freelance SEO work. He's passionate about data-driven SEO strategies and testing methodologies.
Connect with Ryan:

SEO Testing - 14-day free trial available
LinkedIn: @Ryan Jones SEO
Twitter/X: @Ryan Jones SEO
Blue Sky: @Ryan Jones SEO

Key Topics Discussed
The Evolution of SEO Roles

Moving beyond traditional keyword research limitations
Creating demand vs. finding existing demand
Multi-channel marketing integration

Impact of AI and Google's Changes

AI Overviews reducing informational traffic
The shift from traffic volume to traffic quality
Google's changing relationship with publishers

SEO Testing Strategies

Internal linking optimization (their biggest win: 1000% increase)
Content refresh strategies
Schema markup implementation
Cross-channel content distribution

Actionable Takeaways

Test schema markup implementation on videos, about pages, and other content
Use social media engagement as a gauge for content topics
Focus on horizontal con...

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