Steven Schneider - 10+ years in SEO, scaled affiliate portfolio to 40 sites and 1.4M ARR. Now helps B2B and SaaS CMOs leverage proven SEO strategies. Co-founder of TrioSEO.
Key Topics Discussed
The Calculator SEO Strategy
Steven's latest focus: calculators and digital assets for driving meaningful leads through SEO, moving beyond traditional blog content strategies.
Key Success Factors:

Quality over speed - 2-3 month development process, not 20-minute ChatGPT builds
Keyword validation - Need 1,000+ monthly searches minimum
Client-keyword fit - Can they realistically rank? (Skip EBITDA/credit card calculators)

Real Examples:

M&A valuation calculator (ranking top 3-5)
Legal settlement tax calculators
Cost segregation calculators

Multi-Channel Lead Generation
The Process:

Build valuable calculator
Capture emails with nurture sequence on the backend
Follow up with 3-5 day drip campaigns
Connect to sales team

Key Insight: "We can't rely on Google alone anymore - it's suicide"
The Fractional SEO Approach
Modern SEOs must become fractional partners, not just traffic drivers.
Essential Questions:

What's your sales process?
How many sales people do you have?
What happens after form submission?
What are your success metrics?

Shocking Stat: 80% of local business form submissions get zero response
YMYL & Algorithm Changes
Discussion on Google's Medic Update impact - brand recognition as trust signal. Finance is always rough without specialized writers.
Trust Rank Theory: Distance from authoritative "seed sites" (universities, hospit...

Ver todos los episodios