When should you trademark your brand or product when considering public relations?

07/09/2020 1 min
When should you trademark your brand or product when considering public relations?

Listen "When should you trademark your brand or product when considering public relations?"

Episode Synopsis

Get Noticed! Send a text.If you are building a brand, and it's not protected, you are leaving your company exposed on 2 fronts; you are ignoring a source of potential revenue but you are also in danger of building the brand for someone else to take it from you. This is a trailer for the full show.On this show I share about the trade mark protection process which I am undertaking for the SPEAK|pr program of masterminds, including this podcast which now is in the top 20% of all podcast shows (according to Libsyn rankings). I share considerations for any business owner to register their trade marks and the costs of doing so; along with some cautionary notes on not doing so e.g. Apple had to pay $60 million for the iPad trademark in China because another entity had registered it first. Key point to remember: Intellectual property works on “first to file” basis (whoever protects it first gets the rights).  mention these firms which can help with global IP protection: AbelImray and Rouse.About the show:SPEAK|Pr is for business owners to unlock the value in their business brought to you by entrepreneur Jim James. Twitter @jimajames If you like this podcast, then subscribe to our newsletter here Please visit our blog post on PR for business please visit our site: Find us on Twitter @eastwestprSupport the showSubscribe to my free newsletter https://www.theunnoticedentrepreneur.com/