Amos Schwartzfarb has been growing businesses for twenty-five years and investing in startups for the past decade. Since 1997, he’s helped build companies that sold to Yahoo!, R.H. Donnelly, The Home Depot, and more. Today, Amos is the Managing Director of Techstars and author of the best-selling book Sell More Faster: The Ultimate Sales Playbook for Startups. More recently, he co-authored “Levers the framework for building repeatability into your business.”We spoke to Amos on this episode of The Unlocking Growth Show about the framework and the steps you need to take to apply this in your business.This includes;1) Articulating your Mission and Vision publicly2) Defining your customer set using the W3 method (that means who, what and why by the way)3) Defining your Revenue Formula along with the drivers and sub-drivers4) Prioritizing the assumptions that need validation5) Setting a measurement structure (KPIs) to measure movement in assumption validation6) Building a data-driven model and plan and use it as a primary tool to run the businessWe hope you love the show as much as we did!For more great resources on all things scaling up and team training go to usewhale.io/blog/

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