Would you cheat on champagne?Well that's what this weeks guest Izzy Maxwell (Head of Marketing) is asking consumers to do over at Della Vite - An award wining Italian prosecco brand created by Cara, Poppy and Chloe Delevingne.Izzy shares insights into the brand's mission to premiumise the Prosecco category, her journey to the company, and the unique challenges of working with celebrity founders. The conversation delves into the innovative marketing strategies employed, including the provocative 'Cheat on Champagne' campaign, and the importance of maintaining quality in a startup environment.Izzy's passion for the brand and its products shines through as she discusses the future of Della Vite and their commitment to sustainability and inclusivity.If you want to build a brand consumers love, you NEED to speak with my incredible sponsor ⁠Against Ordinary⁠ - the masterminds behind my gorgeous brand.They have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the ⁠Brand Scorecard⁠ a go today!Don't forget to check out the ever growing ⁠⁠Unfounders Song Selection ⁠⁠playlist on Spotify.... it's WILD.Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠.Intro by Free Flowin' from ⁠⁠⁠Uppbeat⁠⁠Music from #Uppbeat (free for Creators!):https://uppbeat.io/t/hey-pluto/nod-your-headChapters00:00 The Della Vite Brand Story08:14 Izzy's Journey to Della Vite15:19 Marketing Strategies and Celebrity Involvement17:58 Influencer Partnerships and Brand Activation22:56 Cheat on Champagne: A Bold Marketing Strategy33:25 Overcoming Production Challenges in a Startup36:43 The Soundtrack of a Startup Journey

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