Today's guest Rudi McGuinness is one of the most passionate, energetic and engaging young people I've ever spoken to.Rudi is Head of Partnerships at Dig In, a company who provide boxes of essential items for students on their first day of university, and how this create meaningful connections between brands and young consumers in a time they are most receptive.We touch on her vibrant journey from Spain to the UK, her experiences in hospitality, and her passion for engaging with Gen Z through innovative marketing strategies.We also discuss the challenges of outreach in the marketing world, the cultural differences between Spain and the UK, and the importance of positivity in the workplace.Rudi's diverse career path and her commitment to building community shine through in this engaging conversation - you're going to love it (and her!)As always thanks to our fantastic sponsor ⁠Mission Kitchen!⁠If you're a chef, baker of food brand looking to grow, then head on over to book a tour at their site in Nine Elms, London today.Also if you want to build a brand consumers love, you NEED to speak with my incredible new sponsor ⁠Against Ordinary⁠ - the masterminds behind my gorgeous new rebrand.They also have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the ⁠Brand Scorecard⁠ a go today!Check out the ever growing ⁠⁠Unfounders Song Selection ⁠⁠playlist on Spotify.... it's WILD.Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠.Intro by Free Flowin' from ⁠⁠⁠Uppbeat⁠⁠Chapters:00:00: Understanding Diggin: The Concept and Its Impact05:27: Rudy's Journey to Diggin: Personal Connection and Experience09:48: Engagement Strategies: How Brands Connect with Gen Z12:39: Challenges in Brand Outreach: The Ghosting Phenomenon18:19: The Importance of Communication in Sales20:33: Hospitality Experience: A Foundation for Sales Skills21:54: Career Journey: From Hospitality to Insurance26:52: Cultural Contrasts: Spain vs. London36:09: Challenges in Business: Overcoming Obstacles43:00: Connecting with the Community and Future Aspirations

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