It takes years to build a trusted brand, but in the age of social media, it only takes a few hours to burn it to the ground. One bad tweet, one viral video, one disastrous event can unleash a firestorm of public outrage that no amount of marketing can fix. From the sandy beaches of the Fyre Festival to the aisles of a United Airlines flight, the evidence is clear: how you handle a crisis is your brand.In this episode, we open the crisis management playbook by dissecting the most infamous PR disasters in recent memory. We’ll analyze the fatal mistakes made in the first critical hours and contrast them with the gold-standard responses that saved companies from ruin. You'll learn the three things you must do immediately when things go wrong, why a lawyer’s first advice is often the worst, and how transparency, not silence, is the only way to survive.Become a supporter of this podcast: https://www.spreaker.com/podcast/the-unfiltered-pivot--6743504/support.

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