Finding a Gap in the Outdoor Industry and Being the First to Market w/ J.R. Lucas | Two Bucks Podcast #28

14/02/2023 1h 13min

Listen "Finding a Gap in the Outdoor Industry and Being the First to Market w/ J.R. Lucas | Two Bucks Podcast #28"

Episode Synopsis

On this episode of the Two Bucks Podcast Brian talks with J.R. Lucas about creating a camouflage pattern using Artificial Intelligence.

J.R. is the founder of Canadian Camouflage - Canada's first camo pattern company designing patterns specifically for the Canadian Wilderness. Hear J.R.'s story of learning how to develop camouflage from scratch and how he is implementing AI in today's patterns to make them even more realistic. J.R. also talks about the split between loving the technology and the art of building camo patterns and the marketing to grow a business and how those skills are often opposites. To learn more about J.R. and Canadian Camouflage, check out the links below!

Canadian Camouflage Website
Canadian Camouflage Instagram

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