In today’s episode, Neil begins the first of a three-part mini-series about copywriting for your business. Discover how to write and create killer copy, that can help market your business and bring in new customers. Neil shares with you his Top 10 Tips For Killer Copy and why you should implement these right away!
Learn how to start, grow and love your Tutor Business.
KEY TAKEAWAYS
Firstly understand that “copy” is any writing used to promote your business or contain your ideas and copy is essential for your businesses marketing, particularly the online.  
Top 10 Tips For Killer Copy
Be a real person - Be authentic and remember to always write with your own voice
Consider your audience - Always be aware who you’re writing for. Think about demographics, age, sex, income, location. You can tailor your copy and personalise it to your audience
Know what your audience needs - Provide the right solution for the right people for your business. Solve a problem for them and ask them where it hurts.
Frame your product/service as the solution to their problem/pain - Design everything to frame you are the authority, you as the answer to their problem. This helps to build credibility and position you as the expert.
Focus on the benefits to your audience. Don’t focus your copy on the features of your product/service, focus your copy on the benefits it has to your target audience
PAR Formula  (Problem, Agitate/Amplify, Resolve)  - Outline the issue the customer has and then propose a solution. Increase the awareness of their issue and then offer to fix it.
Set yourself a word count limit - This is essential, you need to keep your copy shor and to the point.
Make Mistakes - One of the biggest obstacles to writing anything down is getting it perfect, so make mistakes and get it down.
It’s not writing, it’s rewriting - Get something down on the paper, revisit it and rewrite it.
Get your main bullet points down first - Once you have the bullet points down, start to write sub-points. Then you can flesh out your copy.
BEST MOMENTS
“Your business will stand or fall by your copy, so pay attention to it.”
“Words are your weapons, your sword and your shield”
VALUABLE RESOURCES
Neil Cowmeadow - Weird Things Guitarists Do
www.Neilcowmeadow.com
ABOUT THE HOST
Neil Cowmeadow is a maverick peripatetic guitar teacher from Telford with over 19 years experience in the business of helping people. Learn how to start, grow and love your business with Neil’s invaluable advice and tips without the buzzwords and BS!
CONTACT METHOD
Facebook - https://www.facebook.com/neil.cowmeadow
Website - https://www.neilcowmeadow.com/
Contact - [email protected]
Telephone - 01952 882 928

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