The Role of A Non-Major Brand in Our Industry with Rich Oliver

21/06/2021 28 min Temporada 2 Episodio 59
The Role of A Non-Major Brand in Our Industry with Rich Oliver

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Episode Synopsis

Send us a textThere’s nothing like starting a new role with a company weeks before the entire world shuts down due to a pandemic. Rich Oliver started with 9 to 5 Seating just before everything was cancelled but now as things open up, he’s sharing their relevance in our industry. Listen as he shares more about 9 to 5 Seating, his role there, and why he thinks they are truly the best seating solution on the market. We also dig into the need for independent reps and why they’re important in the industry as a whole. In this episode: [02:06] Welcome to the show, Rich![02:34] Rich shares his background and what he does with 9-to-5 Seating.[04:00] Rich talks about consistency in sales and what is happening in the industry now.[06:32] Listen as Rich discusses what he feels the role of a small brand plays in the industry.[09:25] What makes 9-to-5 standout in a crowded seating market?[11:46] Go to 9-to-5’s website site and check out their Seating Chair Designer Tool.[14:12] Cross selling and the need for dealers and manufactures to offer different brands.[16:46] Learn about research and how they use it in their product development.[19:47] Rich discusses Flokk and who they are.[22:08] His advice to independent reps to make themselves more valuable to the industry.[26:01] Why a dealer wants to work with and partner with 9-to-5.[28:37] Thank you for being on the show!Links & Resources: 2020 ConnectINDEALConnect with Rich:9-to-5 SeatingSeating Chair Designer ToolFlokkFacebook | Instagram | YouTubeConnect with Sid:www.sidmeadows.comEmbark CCT on FacebookSid Connect with Sid: www.sidmeadows.comEmbark CCT on FacebookSid on LinkedInSid on InstagramSid on YouTubeSid on Clubhouse - @sidmeadowsSubscribe to my LinkedIn Newsletter. https://www.linkedin.com/newsletters/inside-contract-interiors-7298489501159460865/ The Trend Report introduction music is provided by Werq by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4616-werq License: http://creativecommons.org/licenses/by/4.0/