Send us a textJoin Sid as he and Adrian Leal explore how creating authentic content and establishing thought leadership can transform sales success in the office furniture industry. They discuss how content creation builds lasting professional relationships and personal credibility. • Building relationships matters more than product knowledge in our commoditized industry• Take the product away from the sale to focus on authentic human connections• How digital "social proof" influences purchasing decisions before meetings occur• Creating content establishes you as a subject matter expert in your field• Use passion topics rather than product features to differentiate yourself• Why connecting sales strategy with mental health resonates with younger professionals• The importance of consistency in content creation despite initial fears• How thought leadership creates opportunities for connecting with the A&D community• How the confidence gap holds back industry professionals from sharing their expertise• Build a content "time capsule" that serves both professional goals and personal legacyConnect with Adrian Leal on LinkedIn to continue the conversation and see his thought leadership content in action.Resources: The Courage to Be Disliked: The Japanese Phenomenon That Shows You How to Change Your Life and Achieve Real Happiness by Ichiro Kishimi and Fumitake Koga - https://www.amazon.com/Courage-Be-Disliked-Phenomenon-Happiness/dp/1501197274Connect with Adrian Leal:Clarus - https://www.clarus.com/Adrian & Co. - https://adrian-co.salesreach.io/main-pageLinkedIn - https://www.linkedin.com/in/adrian-leal-7a025862/Email - [email protected] with Sid: www.sidmeadows.comEmbark CCT on FacebookSid on LinkedInSid on InstagramSid on YouTubeSid on Clubhouse - @sidmeadowsSubscribe to my LinkedIn Newsletter. https://www.linkedin.com/newsletters/inside-contract-interiors-7298489501159460865/ The Trend Report introduction music is provided by Werq by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4616-werq License: http://creativecommons.org/licenses/by/4.0/

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