ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "23. TBB Summit Recap, Being Authentic, and Self-Evaluation"
Episode Synopsis
Summary
Nick and Chris discuss their experience speaking at the Two Brain Business Summit and the importance of genuine communication in sales. They emphasize the need to make people feel seen and acknowledged, starting with something as simple as using their names. They also discuss the negative impact of scripted sales approaches and the importance of empathy in sales conversations. The conversation covers various topics discussed at a summit, including the quality of speakers and the importance of actionable takeaways. They highlight the value of speakers who provide practical advice and insights that can be implemented. They also discuss the significance of self-evaluation and not being overly concerned with others' opinions. The conversation concludes with a brief discussion about the TV show 'The Bear.'
Keywords
Two Brain Business Summit, speaking, communication, sales, genuine, names, empathy, summit, speakers, actionable takeaways, self-evaluation, opinions, TV show
Chapters
00:00 Two Brain Business Summit Experience
06:35 The Importance of Genuine Communication and Acknowledgment
11:39 The Negative Aspects of Traditional Sales Tactics
17:42 The Role of Empathy in Sales Conversations
21:47 Treating Sales as Helping Someone Find the Right Fit
24:09 The Value of Engaging Speakers
27:43 The Power of Self-Evaluation
32:25 Overcoming the Fear of Other People's Opinions
39:32 A Mixed Reception for 'The Bear'
Nick and Chris discuss their experience speaking at the Two Brain Business Summit and the importance of genuine communication in sales. They emphasize the need to make people feel seen and acknowledged, starting with something as simple as using their names. They also discuss the negative impact of scripted sales approaches and the importance of empathy in sales conversations. The conversation covers various topics discussed at a summit, including the quality of speakers and the importance of actionable takeaways. They highlight the value of speakers who provide practical advice and insights that can be implemented. They also discuss the significance of self-evaluation and not being overly concerned with others' opinions. The conversation concludes with a brief discussion about the TV show 'The Bear.'
Keywords
Two Brain Business Summit, speaking, communication, sales, genuine, names, empathy, summit, speakers, actionable takeaways, self-evaluation, opinions, TV show
Chapters
00:00 Two Brain Business Summit Experience
06:35 The Importance of Genuine Communication and Acknowledgment
11:39 The Negative Aspects of Traditional Sales Tactics
17:42 The Role of Empathy in Sales Conversations
21:47 Treating Sales as Helping Someone Find the Right Fit
24:09 The Value of Engaging Speakers
27:43 The Power of Self-Evaluation
32:25 Overcoming the Fear of Other People's Opinions
39:32 A Mixed Reception for 'The Bear'
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