SummaryIn this conversation, Chris and Nick explore the dynamics of gym culture, focusing on member retention, the importance of trust, and the evolution of social events within the fitness community. They discuss the cycles of membership, reasons for cancellations, and how gym owners can mature in handling these situations. The conversation also touches on the role of education in fitness, the impact of competitions, and the balance between training and competing. They conclude with a promotion for their new book, emphasizing the importance of continuous learning in the fitness industry.Keywordsgym culture, member retention, fitness community, competition, social events, education, cancellations, trust, evolution, benchmarks

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