In this episode of the podcast, host Tori Barker is joined by guest Eric Wright to explore the fascinating world of technical storytelling in marketing. The conversation dives into the journey of unveiling the gap in technical storytelling and the importance of bridging that gap by infusing emotion into technical content. Eric shares insights on crafting effective technical marketing content, including blog articles, white papers, and creating an engaging consumer journey.Understanding the audience is emphasized as a crucial element in content marketing, with persona-based content being a powerful tool. The discussion then delves into the exciting realm of AI and its potential in content creation, particularly leveraging ChatGPT while maintaining one's unique voice.Mastering the art of content creation is explored, with Eric highlighting the benefits of using ChatGPT as an assistant to infuse one's personal touch. The episode concludes with advice on navigating the technical marketing world: reading, listening, reaching out, and finding your own voice.Join Tori and Eric as they uncover the secrets to captivating technical storytelling and provide valuable insights into creating compelling content in the ever-evolving marketing landscape.******Thank You to our Sponsor: PodTaskPodTask helps podcasters connect, record, and grow their shows through systemization, task management, and AI-based marketing tools. Create a free account today and start growing your podcast by visiting: http://www.creativevisionariespodcast.com/podtask******Keytake Aways:00:00 Interview with Eric Wright01:43 Crafting Effective Technical Marketing02:14 The Journey of Unveiling the Gap in Technical Storytelling04:34 Bridging the Gap: Giving Emotion to Technical Content in Marketing06:13 Crafting Effective Technical Marketing Content: Blog Articles, White Papers, and the Engaging Consumer Journey11:01 Understanding Your Audience: The Power of Persona-Based Content Marketing15:01 Unleashing the Power of AI in Content Creation: Leveraging Chat GPT while Honing Your Unique Voice20:43 Mastering the Art of Content Creation: Infusing Your Voice with Chat GPT's Assistance25:43 Navigating the Technical Marketing World: Read, Listen, Reach Out, and Find Your Voice******Thank You to our Sponsor: RemarkrRemarkr is a podcast branding, production, and marketing service. You record your episode, and they take care of the rest! Get a 1:1 demo to determine if it’s a good fit for your show by visiting: http://www.creativevisionariespodcast.com/remarkr******#CreativeMarketing #CreativeMarketingSacramento #CreativeVisionariesPodcast✅ If you have any questions, leave a comment on any of our videos or email us at [email protected]!This episode is brought to you by the She Leads Podcast Network!Let's get social and stay connected: Visit Creative Visionaries Podcast online Facebook | Instagram | LinkedIn

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