🎙 Robyn Johnson & Abe Chomali break down where AI enhances agency work and where it falls short. They share real-world examples across images, copywriting, advertising, and brand ideation, emphasizing how AI supports — but does not replace — human expertise and strategy.🔑 Key Takeaways🖼️ AI in Images: Helpful, but Risky• Great for quick lifestyle images and background enhancements for small brands.• Not reliable for strict brand guidelines, proportions, or avoiding copyright risks.📝 Copywriting with AI: A Strong Start• AI drafts titles, bullets, and callouts well — but humans must edit for accuracy and compliance.• Prompt engineering and tools like Character.AI and custom GPTs improve results.📈 AI & Advertising: Only Half the Job• AI ad tools help with data summarization but don’t outperform human ad managers.• Rule-based PPC tools (like Optimizer or PPC Profit) are still preferred for control and consistency.💡 AI for Ideation and Strategy• AI shines in generating brand names, new ideas, and article drafts.• Use AI for brainstorming and summarizing, not final decisions or strategy setting.⚙️ Best Tools and Approaches Mentioned• ChatGPT (especially with custom GPTs) – For content, prompts, and communications• Claude – Better for technical writing, programming support, and detailed analysis• Canva Pro – Easy creative tools with layered AI assistance• Character.AI – Customer avatar creation and ideation training• Rule-based PPC software – For safer ad management (vs. "auto AI" ad tools)⚖️ AI + Agency Expertise: Hybrid is Best• AI saves time on tedious tasks, but human review is essential.• Agencies provide deeper customer understanding, legal compliance, and strategic decision-making that AI alone can't match.🧩 Final Advice for AI Beginners• Start by using AI to draft, not finalize — especially for copy and ideation.• Learn basic prompt engineering or ask AI to create the best prompts for you.• Treat AI like a team assistant, not a team replacement.🔗 Useful Links Mentioned• Character.AI – Build customer avatars and ideate with AI characters• ChatGPT Explore GPTs – Browse and create custom GPTs• Claude by Anthropic – Advanced AI for programming, writing, and analysis• Canva Pro – AI-assisted creative tools for image generation• Make.com – Workflow automation platform• Otter.ai – Record and transcribe outlines for article writing• Google Workspace – Built-in AI tools for documents and spreadsheets• Optmyzr - Rule-based PPC management tool

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