Product-led Growth, or "PLG," has become a common buzzword in B2B tech, referring to a means of using the product itself to acquire and expand client revenue. In a world that is increasingly prioritizing efficient growth, what are the implications of this movement for sales hiring and GTM investments in general?In this podcast, Brendan Short, founder & CEO of Groundswell, shares with us:A brief narrative of PLG history and conceptsHow it's impacting investments in sales hiringWhat competencies in sellers tend to get higher prioritization in a PLG worldGive it a listen!Discover hiring insights with other leaders on The Talent GTM podcast. If today’s conversation piques your interest subscribe to our podcast on Spotify, Apple Podcasts, or our website, and never miss an episode. Together, let's master the art of GTM leadership and hiring practices. #TalentGTM

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