In the fast-paced world of digital marketing, one channel stands out as a powerhouse for generating leads—cold email marketing.But why is it such a fantastic channel for generating leads?We’ll unpack the nuts and bolts in this episode as well as a step-by-step guide for you to execute on winning cold email strategies to grow your business.Lock in!01: 27: Why cold email?04:01: Making sure you have the correct data07:12: How do you keep the health of your email campaigns?12:34: What are considerations around the technology you're using for outreach?15:32: Working on a great copy that convertsRESOURCES BELOW! Download The Free Outbound Sales Playbook: Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points. Join The Takeover Community: Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter. About The Hosts: Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy on LinkedIn and Instagram: Tim’s LinkedIn, Tim’s Instagram Cindy’s LinkedIn, Cindy’s Instagram About PEMA.io: Need B2B Appointments or want to grow your authority on LinkedIn? Learn more about our services here: https://www.pema.io/discover

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