What if you could create an experience so powerful that it leaves your audience craving more, sparking emotion and forging a deep connection with your brand?In today’s episode, Pauline Oudin, CEO of Gradient, the creative mastermind behind immersive brand experiences for giants like Cartier, Prada, and Dom Perignon. Pauline shares her expertise on creating “story-living” experiences that go beyond telling people who you are—these experiences make people FEEL who you are.[00:00] Creating Experiences that Drive Emotion and Connection[02:21] Experiential Marketing Explained[06:37] The IMPACT Model: A Framework for Memorable Experiences[13:40] Making Experiential Marketing Work for Small Businesses[23:19] Tracking Success and the Role of Data in Experiential MarketingConnect with Pauline:Website: https://www.gradientexperience.com/Instagram: @gradientexperienceLinkedIn: https://www.linkedin.com/in/paulineoudinSpecial Resource: Pauline’s whitepaper dives deeper into the IMPACT Model and offers guidance on creating unforgettable, high-ROI experiences for your brand. Check it out here: WHITEPAPERRESOURCES BELOW! Download The Free Outbound Sales Playbook: Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points. Join The Takeover Community: Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter. About The Hosts: Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy on LinkedIn and Instagram: Tim’s LinkedIn, Tim’s Instagram Cindy’s LinkedIn, Cindy’s Instagram About PEMA.io: Need B2B Appointments or want to grow your authority on LinkedIn? Learn more about our services here: https://www.pema.io/discover

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