Picture this—a method so powerful that it not only brings in leads but allows your business to thrive even when the economy hits a rough patch. It exists and for us, it’s cold outreach. Cold outreach is the secret weapon in our arsenal, and it's not just about sending out emails or making cold calls. It's a strategic approach that, when executed thoughtfully, establishes meaningful connections with potential clients. This method isn't just about acquiring leads; it's a game-changer that propelled us to our first 7-figure milestone without relying on traditional ads.So, if you want to build a sustainable, profitable and successful business this year, this marketing method has to be part of your marketing strategy. Listen in as we walk you through what cold outreach is and how it can help your business!01:18: What is a lead?03:02: Defining cold outreach 05:21: Why is cold outreach effective for online businesses?10:32: 3 Steps to get started with cold outreach 18:04: 3 Things your business needs to grow and sustainWatch this episode and others on YouTube: https://bit.ly/4b8AcKORESOURCES BELOW! Download The Free Outbound Sales Playbook: Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points. Join The Takeover Community: Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter. About The Hosts: Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy on LinkedIn and Instagram: Tim’s LinkedIn, Tim’s Instagram Cindy’s LinkedIn, Cindy’s Instagram About PEMA.io: Need B2B Appointments or want to grow your authority on LinkedIn? Learn more about our services here: https://www.pema.io/discover

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